Keeping track of your data over time helps you identify trends in user behavior and make informed decisions about how to optimize your analytics strategies. Ways to export your UA data from Google AnalyticsĮxporting your website data from Universal Analytics is an essential step for keeping a historical record of your analytics performance. If your team are the type that want to know the exact number of campaign conversions that ranged a random timeframe from years ago, you may want to consider one of the more advanced options. The greater the specificity that people have, the more likely you will need a more in-depth solution for saving UA data.įor example, if your team is only interested in questions like “what was the total views/users for March of last year?”, this kind of question can be solved with a basic option below. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Go through the 5 stages of grief (see below), then get to work. After it stops collecting data in July of 2023, it officially will be deleting account data at the end of 2023. As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics.
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